Is print dead?
After 545 years we have decided to cut the prices of our printed editions: dramatically
Which is not to say that we have been in business for 545 years. I mean, it may seem that way sometimes, but I am sure that’s not right.
545 years in fact takes us back to the date of the creation of the first printing press in England by William Caxton. And although the technology has changed, the printed book is still very much part of our lives.
But the reality is that increasing numbers of teachers prefer to buy digital editions of our publications so that they can make copies for their own use more easily. As a result, the number of books we sell has declined.
Which means we’re using up more warehouse space than we would like.
We are not abandoning printed books, but we do need to reduce the number in our warehouse. So, we are having a 50% discount sale of over 100 of our books throughout July.
To be absolutely clear, this does only apply to printed copies. And to be double clear (if there is such a concept) it really is a genuine half price offer.
This now results in the rather strange situation in which, for a while, the printed copy of some of our titles has a lower price than the digital copy! Weird I know, but that’s what circumstances require.
We are committed to continuing publishing both printed and digital copies of books – so this doesn’t mark the end of the tradition that Caxton’s invention gave us. It is just a case of rationalising the use of space.
Our new Bargain Basement page is here and you will also see the new reduced prices on individual book pages.
The sale will run throughout July, but hurry as the stock for some books is limited and once they are gone, they are gone! When the stock levels are reduced to the size of the new smaller warehousing, the discounts will be removed from our website, and we’ll return to the normal pricing.
But in the meanwhile, the discounts are there for all to have. If you have any questions about this rather unusual step, please do drop me a line at [email protected].
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