Welcome back after half term! I hope you had a good break.
Guess how many trade visitors attended this year’s Frankfurt Book Fair
This year’s fair was noticeably smaller than in pre-Covid years, taking up only 3 of the 10 halls at the Frankfurt Messe. Therefore, it came as a surprise for me to read that there were 93K trade visitors this year (down from 302K in 2019 – in case you are interested).
I came back with a 15mm tall pile of business cards and have been very busy following up leads with people in Singapore, India, United States, Egypt, Australia and Turkey – to name just a few.
What does Dennis the Menace have to do with Brilliant Publications?
One of my favourite comments came from an Egyptian bookseller who told me that the superhero illustrations in Mighty Fun Activities for Practising Times Tables reminded him of Dennis the Menace! He thought pupils would really enjoy practising multiplication using these books.
Are you following us on Facebook?
Another exciting thing that has happened in the past few weeks is that we’ve had training in how to use Facebook better. As a result, we are working hard to post more content on Facebook that we hope you will find useful.
If you aren’t already following us, it would be great if you could do so. We have two Facebook pages:
(I should also add that we are on Twitter. @brilliantpub is the company account and my personal one is @brillcreative.)
Can you describe a book in just three words?
Like many of you, I have the app ‘What3words’ on my phone. This clever little app converts GPS coordinates into three words addresses. It is supposed to be accurate within 3 metres, so sitting at my desk I am at: greet.ahead.tall. It can be used to get help in an emergency, get deliveries to exactly where you want them or just be used to make meeting up with friends easier.
I thought of this app as our website now has a new feature to help with SEO (search engine optimisation). We have the option to put in ‘focus key phrases’ for each of our books – 3 words that describe that book.
The challenge is that, unlike What3words, the words have to be a grammatically recognisable phrase that occurs in either the book title or the blurb. For some of our books this is easy, for example ‘Physical French Phonics’. For others, such as ‘100+ Fun Ideas for Practising Modern Foreign Languages in the Primary Classroom’, we are having to do some head scratching, but hopefully this head scratching will make our books more visible in internet searches.
We love to hear from our customers. If you have any comments or queries about any of our products, please get in touch.
If you would like to receive more information from us, please tell us what interests you by clicking this link so that we can tailor the emails you receive – http://eepurl.com/gKMnqf.
With best wishes for next week!